LO1: Apply professional marketing techniques to a showreel website to gain feedback from industry professionals.
One of the key routes to ensure a successful marketing strategy is to assess the marketplace and check how successful websites promote themselves. To do this, both me and Ed have taken a sample size of websites(20) varying from post production portfolios to foley studios and checking out for key themes from these websites. To do this, I have decided to construct a few checkpoints/questions. By doing this, we will see what the majority are doing in terms of marketing, this will help us when it comes to promoting our website.
1. Does this website include social media links?
2. If so, are these links to the social media pages on the homepage?
3. Does the website include a contact email on the homepage?
4. Does this website include a phone number on the homepage?
5. Do these website use paid for ads on google?
6. How active are these companies on Twitter/Facebook?
– Est. Multiple posts a day
– Around 1 post a day
– A post every week or so
– A post every month or so
– No social media presence
7. Do the companies make reference to current events on social media?
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