LO1: Apply professional marketing techniques to a showreel website to gain feedback from industry professionals.
Naming a company may seem like something that is merely a detail but it does in fact offer your clients an immediate impression into what your company is, what they offer and how they do it. It’s very important to consider the type of client you are looking at when it comes to this, as a newly formed company we aim to target both demographics as method of increasing our client base, this may change in the future however as we move into a stage where we are able to pick and select who we work with. After long discussions with my other team member, we narrowed the selection down to three names;
Orange Crush Productions: This name was very much born with the idea of appealing to the relatively trendy clients who produce projects that aren’t seen as commercial. A huge advantage of this name is it essentially births an identity straight away, with clear idea’s of logo designs and colour schemes. It’s major pitfall however is that it’s almost too abstract and doesn’t immediately inform the clients in what we do.
Post-SonicSounds: This was our attempt at coming up with an entirely commercial based name. An immediate issue with this name is that it’s clearly a series of audio based buzz words mushed together, also the fact that “SonicSounds” is purely just two words mashed together for the sake of alliteration. The only good feature of the name is that it makes it clear what we are offering to the clients.
SoundInk: This name is a plan on words of the Americanised company names that us Inc which is usually short for incorporated/incorporation. We decided to the change it to Ink as a way of creating a brand that appealed to a relatively hip client base due to connotations of tattoo’s to the word Ink. The name also seems to be not obnoxiously hip to the point of freezing out commercial clients. After a weekly meeting with our tutor, we decided to stick with name due to it’s ability to tell clients what we do whilst also maintaining a relatively trendy nature.
Leave a comment