LO1: Apply professional marketing techniques to a showreel website to gain feedback from industry professionals.
One of the main objectives of this overall project was to gain feedback from industry professionals. To do this, we took it upon ourselves to get feedback from both producers and the directors of the film. This was done so that we could understand where we needed to improve going forward.
I decided to email a former employee Simon Hopkinson as I wanted to find out what he as an industry professional thought of our website and the overall marketing of it. Simon Hopkinson runs a successful music production company within Nottingham and he primarily works with younger bands, due to this; his website is relatively modern and he relies heavily on promotion through social media. Due to this, we though he’d be useful in terms of feedback. From his reply it is clear that our website has some positive aspects. In terms of recommendations, both SEO and removal of the wix logo are things we have looked into, however they require financial input. These are considerations we will take seriously going forward though. In terms of visual content, this email was sent before we finalized some of our film projects so this has since, been amended.
We also received feedback from both of our producers through testimonials:
“I have worked with both Aaron and Ed from Sound Ink on two projects now, a Documentary and a Short Film, from January until May. Working with them both has been incredibly fun and I have been extremely pleased at how they both manage to retain a constant level of professionalism. As Director of both pieces of work I am over the moon with how the sound has been recorded and edited. They are both well organised and motivated and I would highly recommend them to anyone looking for a well-prepared sound team.” – Sam Renew (Director for Fight Factory and A Christmas Proposal)
I’d thoroughly recommend both Aaron Strickland and Ed Richardson for audio production. They worked fast and to the brief that was given, but were not afraid to take initiative with their creative flair. Both were always up for tweaks and carried out specific tasks to optimal precision. Overall both Aaron and Ed made for a wonderful contribution to the Stonethrow Films team and we would happily work with them again. – Harry Marshall (Director for The Way I am Wired)
Both of these testimonials, are overall positive and show us that we have produced artifacts that we can be proud of.
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